Communication model - write up
What makes a memorable TV commercial, product design, or marketing campaign? Why do you listen to certain politicians or business leaders, but get bored at the very mention of others? Why is it that you dread opening certain senders’ emails, but open others as soon as they land in your inbox?
It’s all about messaging. When a piece of communication is to the point, relevant, worthwhile, and compelling, it moves you — the listener or reader — to action.
Moving people is not magic — it’s all about effective communication.
Effective communication is very important for designers. For one to promote his or her product or design, advertising is required. Which means from posters to Tv ads to newspaper ads. From one look at the ad the audience must be able to get the message, straight to the point. It must also stand out from your rivals in the market. Effective communication should be creative so it attracts attention instead of losing it. Making it entertaining, it captures the viewer’s attention. Then will your message be delivered.
Effective communication is when your audience gets the message and understands what you are trying to say.
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